There are innumerable articles and blog pieces that offer advice on increasing blog traffic and readership. They vary wildly in quality of both writing and content. While there are enough This Simple Trick Will Increase Your Traffic Eleventy-Gajillion Percent! headlines to make you want to scream, there are plenty of guides filled with quality tips and tricks. This is not one of those articles. This one is meant for people who read blogs, though a good chunk of what’s in here could be applied to just about any website.
A Friend Who Proofread’s a Friend Indeed
When you read something and notice a mistake in grammar or punctuation you’ll probably keep it to yourself and continue on. You may think of it as a kindness. You’re practically the Mother Theresa of the blogosphere with all the ugly typos you pass by without so much as a comment. But, you’re not really helping anyone. Send the writer a message. “Hey. I found a typo on page X of your site.” They will likely be slightly embarrassed, but will almost certainly appreciate the help.
Having good content includes spelling, grammar, and punctuation. Mistakes can not only have a negative impact on readers’ perceptions, but also effect a page’s rank in search results. This applies to more than just blogs. Make sure to tell your friend the amateur taxidermist that they misspelled something on their Etsy listing. They’ll appreciate it.
Sharing is Caring
Everyone likes likes and loves on their posts to social media. That little bit of validation that tells us our thoughts have been noticed by someone out there in this dark, inhospitable world. Truly, we are not alone. We are seen. We have left a mark. We will not be forgotten.
Search engines love them, too. They use those likes to measure engagement and to know what’s popular, pushing pages up in search results. Know what search engines love even more? Shares, posts, retweets, repins, whatever. They indicate a greater level of engagement amongst page visitors and have a greater effect.This is, of course, in addition to the primary benefit; more shares equals more exposure, which means more people visiting. Again, this also applies to pretty much any website.
Even better than simple shares are targeted ones. You’re on a “Hippy Moms” Facebook group? That’s an awesome place to share your friend’s review of an herbal stain remover. The gaming subreddit you frequent might also appreciate that satirical post about Batman’s alignment in the new movie.
This, of course, all only applies if you actually think the work is good. If it’s garbage, please don’t embarrass your friends by spreading their shame.
Where Can Matter As Much As What You Say
Whether you want to leave a positive or negative comment (or a like) on something a friend’s posted, where you leave it matters. Generally speaking, leaving a comment directly on the page will have a more profound effect than having a discussion on social media. It means that your comment is actually attached to the post (if you’re talking about a store, leaving a product review is a really big deal) can be seen by anyone who looks at the page. That both shows engagement and inspires other visitors to leave comments. There’s a reason so many blog posts and articles end with something along the lines of “Tell us what you think in the comments”. It’s a call to action.
Comments left directly have a particularly strong effect on in-platform metrics. Most blogs run on one of the big platforms like WordPress, Blogger, or Tumblr, which have their own tracking and try to foster “communities” in their user bases. Getting a lot of traffic and engagement on a post will bring it to the platform’s attention and can get the post or blog featured. Anyone who uses Reddit, where upvotes can directly increase exposure, is familiar with how this works.
Not sure where you should hit like? Why not both!
If Your Ideas are So Great Get Your Own Damned Blog
Your friend’s site is ok, you guess, but it’d be so much better if they wrote about completely different things in a completely different style, with a completely different tone. And had more pictures with fewer words. I mean, you could help. You’ve got a ton of great photos and ideas. You’re just going to tell them what they should be doing.
You could do that, but it’ll make you kind of a jerk. This isn’t to say that you shouldn’t ask someone what their opinion is on something, or tell them that you think it’d be interesting if they wrote about a particular subject, but that’s really only cool if it fits in any themes they might be trying to hold to. Don’t try to ghostwrite your own blog through them. Create you’re own. I’m living proof that any idiot can do it!